Online Presidential Marketing
If you want a good lesson in how the Internet and effective online marketing is changing the way American politicians compete, see www.barackobama.com.
Looking at his website, he has done a very effective job of striking a balance between good design and search engine optimization. His site ranks extraordinarily well on the search engines while looking very attractive and professionally designed. He has made good use of CSS and has created clear and compelling calls to action: Donate Now.
Obama ‘08 has unique relevant content and makes effective use of TITLE and H1 HEADER tags. He posts his videos on YouTube and links them back to his site. In short, his entire site is very effective and well done.
In the lower right hand corner of the website, you can see that he is making effective use of social networking sites like:
