One of the biggest, and most desperate, groups of potential customers are people who are trying to sell their homes. In most cities homes for sale vastly outnumber the number of buyers, and rising adjustable rate mortgages are leading to people who are desperate to get out of their home.
Desperation can lead to a selling opportunity for your business, if you know how to target these sellers. First, think of how your product or service could be a benefit to these sellers. House painters, lawn care, and cleaning services are natural fits for those trying to make their home look as good as possible before the sale. But web design, marketing, and graphic professionals are also in demand. It’s important for homesellers to have a website showcasing their home to buyers who use the net instead of a real estate agent. And having a high quality website and great pictures will get people excited enough to come see the home in person.
Put together a marketing letter or website that highlights how your company is helpful for homesellers. Include testimonials from previous homesellers you have worked with, if applicable. Then pass along the information to real estate agents, title agents, and others in the housing business. But the best way to get the information out there is still good old fashioned legwork. When you see a for sale sign slip your info on their doorstep. And, of course, make sure that your website is SEO optimized for keywords involving your ability to help people sell their homes.
