When you want to share information with your target market you have lots of options. Should you use a blog, a podcast, or a vodcast (a video podcast)?
First, look at what your target market is. Are you selling to business people? If so, blogs are the best plan, since many business owners don’t have time to listen to podcasts or watch vodcasts. However, if you are trying to create a brand that resonates with young people or provides entertainment, then pod and vodcasts are a good idea.
<h1>Should I do a podcast or vodcast?</h1>
Some people make the mistake of thinking that they can just video tape their podcast recording and make it a vodcast. Boring! Video means you need to give people something to see. Either action scenes or product demos.
Really, this is where vodcasts win. It allows people to see your new products and understand how they work.
Ideally, you will use all three of these paths to get your information out there. Blogging continues to grow, but as broadband becomes more common people will download podcasts and vodcasts more often. You need to be there to give them the content they are looking for.
