A Wal-Mart employee dissing a product the store sells on the company blog - is it a mistake? a joke?
No, it’s part of Wal-Mart’s policy to allow it’s employees to honestly express their reviews and feelings on their official blog.
Wal-Mart realizes that most web surfers are very savvy. They know when they are reading something that is more buzz than fact, and they won’t listen to it.
The fact is that honest blogging is the best policy. The means adressing those neagtive stories and rumors head on. It means being honest about company mistakes, or confessing that your recent product wasn’t up to your standards.
As more and more companies use blogs, they don’t realize that the consumers are getting smarter. Having blogs that are honest, instead of just advertising, is the new trend. If you are still using your companies blog as a sanitized commercial you are falling behind the times!
