In the 1980’s the American manufacturing industry was able to make sales with its “Made in the USA” slogan. As the concern over illegal immigration heats up, it is possible that “Documented Worker Verified” could become the a selling point in the service industry.
In a poll conducted for the Society of Human Resource Management, 85% of people said that verifying workers were allowed to work in the US was somewhat or very important.
Since we need to verify documentation of our employees in order to file taxes, most of already know that none of our employees are illegal immigrants. But do your customer know it?
There is nothing wrong with advertising that all of your employees are documented workers or that they all speak English. Make sure to frame these issues in a positive way. A contractor I know has seen his business grow since he started advertising the fact that all of his employees are able to communicate in English.
In these days of outsourcing and illegal workers, it is important for people to feel as if they are able to communicate with the businesses they interact with. Many people are willing to pay a little more for the security of knowing that their order will not be lost in translation.
