Today Yahoo announced with was adding a feature called Buzz that would allow users to suggest and rate stories. It’s pretty much a Digg knock-off, except Yahoo has the ultimate power in deciding what makes it to the front page.
In other words, don’t expect news of googles latest triumph to make it onto the Buzz feature.
The popularity of Buzz, Digg, and similar sites show that people really are interested in the wisdom of crowds. On the internet, the recommendation of a group of strangers could outweigh the recommendation of one friend.
<h1>Using Digg to Advertise Your Business Can be Tricky</h1>
At the end, Digg, Buzz, and the rest are all left in the hands of the crowd. When you submit yourself to one of these sites you open yourself up to the possibility of negative comments and getting buried.
It’s important that you choose what you submit to these sites very carefully. Pick the very best example of what you do. Package it in a way that many people will understand. A funny you tube video advertising your product will get passed around more than a boring presentation. Useful and factual content will be more popular than something that reads like an advertisement.
There is an emerging market of people who use Digg and Buzz to help them cut through the clutter of the internet. If you want to reach these tech savvy customers you’ll need to know what type of features are most likely to draw votes. Look at what is already popular and use that as your guide.
